BA (Hons) Fashion Management and Marketing

The BA (Hons) Fashion Management and Marketing develops the commercial, strategic and analytical skills needed to succeed in the global fashion industry. The course focuses on fashion business rather than garment construction, covering marketing, brand management, consumer behaviour, buying and merchandising, international fashion strategy, digital communication and sustainable business practices. Through collaborative projects, professional practice and industry-focused assignments, students develop the ability to analyse markets, create marketing strategies, manage fashion brands and develop commercially viable business plans.

Standard undergraduate entry typically requires a minimum of 112 UCAS tariff points from three A-Levels or equivalent qualifications, such as a BTEC Extended Diploma at DMM, together with four GCSEs at grade C/4 or above including English. Foundation entry typically requires 32 UCAS tariff points or equivalent. Applicants aged 21 or over without traditional qualifications may be considered through relevant professional experience and an academic interview. Non-native English speakers typically require IELTS 6.0 with no individual band below 5.5 or an approved equivalent for direct undergraduate entry.