💼 Business & Management Bachelor's

BA (Hons) Marketing with Foundation Year

Launch a career in marketing with a UK degree and full student finance support.

Level 6 (Bachelor's)

4 Years

Full-time / Blended

Student Finance Available

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Level

Level 6 (Bachelor's)

Duration

4 Years

Study Mode

Full-time / Blended

Funding

Student Finance Available

Course Overview

The BA (Hons) Marketing with Foundation Year is a four-year degree that equips students with both the creative and analytical skills required in modern marketing. Covering consumer behaviour, brand strategy, digital marketing and market research, graduates are prepared to work in agencies, corporations and startups alike. Delivered at campuses in Fitzrovia, Holborn, Kingsbury, Southall and Wembley.

What You'll Study

Foundation Year Core Modules Essential Business Concepts and Practices – Developing a strong foundation in core business principles, practices, and organisational operations Academic and Professional Growth Strategies – Building academic skills, professional confidence, and strategies for higher education success Developing Digital Skills for Modern Business – Developing essential digital skills and technologies required for contemporary business environments Career Readiness and Employability Development – Preparing for future employment through professional skills, career planning, and employability development

Year 1 Core Modules Understanding the Global Business Landscape – Exploring global markets, business environments, and the factors shaping international commerce Principles of Inclusive People Management – Understanding effective, inclusive, and responsible approaches to managing people in organisations Data Analytics for Informed Decision-Making – Developing skills in using business data and analytics to support effective managerial decisions Financial and Accounting Fundamentals for Managers – Understanding essential financial and accounting principles for effective business management Contemporary Marketing Strategies and Consumer Engagement – Exploring modern marketing strategies, customer engagement, and changing consumer expectations Micro Modules Understanding Team Psychology and Collaboration – Exploring team dynamics, workplace psychology, and effective collaborative practices Social Media Essentials for Business Growth – Understanding how social media platforms can support business visibility, engagement, and growth Exploring Enterprise and Business Opportunities – Identifying entrepreneurial opportunities and developing an understanding of enterprise creation Self-Reflection and Character Development – Developing self-awareness, personal values, resilience, and professional character Personal Development Planning for Career Success – Creating structured personal development plans to support career progression and professional success

Year 2 Core Modules Ethical Business Practices and Corporate Social Responsibility – Examining ethical decision-making, corporate responsibility, sustainability, and responsible business practices Market Research Strategies for Business Growth – Developing market research approaches to understand customers, competitors, and opportunities for business growth Insights into Consumer Psychology and Buying Behavior – Examining psychological and social factors influencing consumer decisions and purchasing behaviour Strategic and Digital Marketing for Competitive Advantage – Developing strategic and digital marketing approaches to strengthen market positioning and competitive advantage Optional Modules Digital Business Models and Emerging Technologies – Exploring digital business models, emerging technologies, and their impact on modern organisations Entrepreneurship and Social Enterprise Development – Developing entrepreneurial thinking and exploring business models that create social and economic value Micro Modules Practical Business Negotiation Skills – Developing practical negotiation techniques for achieving effective business outcomes Managing and Leading Diverse Teams – Exploring leadership approaches for managing diverse and inclusive teams effectively Integrated Marketing Communications and Brand Positioning – Developing coordinated marketing communications and strategies for effective brand positioning Climate Change and Sustainable Business Strategies – Examining climate-related risks and developing sustainable strategies for responsible business growth Enhancing Employability and Career Sustainability – Developing transferable skills and strategies for long-term employability and career development

Year 3 Core Modules Global Marketing Strategies and Market Expansion – Developing international marketing strategies and approaches to expanding into global markets Research or Industry Consultancy Proposal – Developing a professional research or consultancy proposal addressing a relevant business challenge Luxury Brand Management and High-End Consumer Engagement – Exploring luxury brand strategy, premium markets, and high-end consumer behaviour and engagement Final Year Dissertation or Consultancy-Based Project – Conducting an independent research or consultancy project addressing a significant business issue Optional Modules Sustainable Product Development and Innovation – Exploring sustainable approaches to product development, innovation, and responsible business growth Leading Organisational Change and Business Innovation – Developing leadership strategies for managing organisational change, innovation, and business transformation