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BSc (Hons) Digital Marketing with Foundation Year

Master SEO, paid media, analytics and content strategy with a fully funded UK digital marketing degree.

Level 6 (Bachelor's)

4 Years

Full-time / Blended

Student Finance Available

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Level

Level 6 (Bachelor's)

Duration

4 Years

Study Mode

Full-time / Blended

Funding

Student Finance Available

Course Overview

The BSc (Hons) Digital Marketing with Foundation Year is a four-year programme that covers the full spectrum of digital marketing disciplines. Students gain hands-on skills in SEO, PPC, social media strategy, email marketing, data analytics and content creation. With a blended learning delivery model, the course is suitable for students across London, Birmingham, Manchester and Leeds. Multiple intakes throughout the year.

What You'll Study

Foundation Year: Developing Your University Skills Core Modules Developing Academic Skills – Learning how to research, write compelling essays, critically evaluate sources, and construct strong academic arguments Using Numeracy, Data & IT – Building confidence in essential software, numeracy, data analysis, spreadsheets, and online collaboration tools Business and Management in Context – Exploring how businesses operate across key functions including marketing, finance, and human resources Finding Your Voice in the Media – Developing communication skills and exploring how different media platforms are used to convey messages effectively Introduction to the Customer Experience – Exploring the importance of understanding customer needs and delivering positive experiences in successful businesses Technology in Organisations – Investigating the role of technology in shaping modern organisations, driving innovation, and improving efficiency

Year 1: The Building Blocks of Business and Marketing Core Modules Understanding the Business Environment – Analysing external factors including economic trends, legal regulations, and market conditions that influence business operations and marketing Principles of Marketing – Exploring fundamental marketing theories, the marketing mix, and approaches to understanding and meeting consumer needs Developing Personal & Management Skills – Building essential professional skills including teamwork, time management, leadership, and workplace communication Introduction to Business Finance – Developing a practical understanding of financial concepts, budgets, profitability, and measuring campaign return on investment Understanding the Digital Context – Exploring the digital landscape and how the internet has transformed the way businesses communicate and connect with customers Introduction to Digital & Social Media – Developing foundational knowledge of digital marketing platforms and understanding how social media supports wider marketing strategies

Year 2: Mastering the Digital Toolkit Core Modules E-commerce & Analytics – Learning how to develop and manage online stores while using analytics to understand visitor behaviour, measure performance, and improve results Content Marketing – Planning, creating, and distributing valuable and engaging content such as blogs, videos, and podcasts to attract and retain target audiences Search & Social Media Marketing – Developing skills in Search Engine Optimisation (SEO) and targeted social media campaigns to increase online visibility and engagement Marketing & the Customer Experience – Mapping customer journeys and using digital tools to create positive experiences that strengthen customer satisfaction and loyalty Managing Data – Developing an understanding of how marketing data is collected, managed, interpreted, and used ethically to support evidence-based decision-making Marketing Planning & Brand Storytelling – Creating comprehensive marketing plans and developing compelling brand stories that connect with customers and differentiate businesses from competitors

Year 3: Strategic Leadership and Professional Specialism Core Modules Marketing Strategy & Planning – Developing long-term marketing strategies that align with business objectives and create sustainable competitive advantage International Marketing – Exploring the challenges and opportunities of global marketing while adapting strategies and communications to different cultures and international markets Digital Experience Management – Optimising digital customer touchpoints including websites and mobile applications to create seamless and engaging brand experiences Marketing Campaign & Advertising Management – Planning, executing, and managing integrated advertising campaigns across multiple digital channels including social media and email marketing The Marketer’s Mindset – Developing the professional mindset of a modern marketer through continuous learning, adaptability, innovation, and ethical practice Research Project – Planning and executing an independent research project on a digital marketing topic, producing a substantial piece of work for professional and academic development

Career Outcomes

Digital Marketing Manager SEO Specialist PPC Manager Social Media Manager Content Strategist E-Commerce Manager Data Analyst

Entry Requirements

No formal qualifications required for the foundation year. IELTS 5.5 or equivalent for international students. An interest in technology and digital media is beneficial.

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